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Social Media Marketing (SMM)
Social Media Marketing (SMM) is now a very important strategy. SMM differs from traditional marketing in that it can generate 2 way communication of a company's message. Messages spread from user to user spread more quickly because they come from a trusted source, not straight from your company.
There are several reasons why SMM is important, including:
- Provides useful information to customers about products and services in a more casual way
- Helps with Search Engine Optimization (SEO)
For Business to Business clients, eCity will help your business by focusing your SMM efforts on six main sources: Blogs, LinkedIn, Facebook, Myspace, Twitter, and You tube.
Where appropriate for Business to Consumer clients, eCity includes the above strategies and also the following 1516forever (event industry), and dreamweddingevent.com (event industry).
Sites such as these provide SEO benefits for your brand and allow you to build relationships with your customer base.
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Social Media Management
LinkedIn
LinkedIn is geared solely toward professionals to offer a strategic networking experience. LinkedIn serves virtually every industry and profession, and both individuals and businesses can create profiles. It has 12.5 million small business users alone.
eCity will set up and manage your own account on LinkedIn and add a company page.
Facebook
Facebook is second only to Google in number of visitors. A properly developed Facebook page can help you engage new customers and maintain relationships with existing customers. If you are serious about smm, you may even want to consider purchasing ads on Facebook. A fan page can also greatly aid your company’s SEO efforts.
eCity will set up your company Facebook page, creating content to increase your company's number of "fans" (potential customers).
Twitter
Twitter, one of the most popular media sites, lets you stay in contact with your customers. Tweeting about a new product, service, or discount lets your company build stronger relationships with your clients. A quick tweet with a URL can help move traffic to a page on your website.
eCity will set up your own Twitter account and manage your account.
YouTube
YouTube receives more searches than Yahoo! or Bing. Because of this, posting compelling content to the online video community can be a great way to connect with customers and to attract new ones. Even if your company can’t use YouTube to post promotional videos about products and services, you may be able to post short, recorded webcasts that can be used for investor presentations or e-learning. Once you have a video ready to upload, you can add SEO-friendly title and description tags.
eCity will create videos for YouTube, establish your own channel on YouTube and optimize your video details for search engines.
1516forever
1516forever.com is one of the newest and rapidly growing social site for teen girls who are celebrating a Quinceanera or Sweet 16. If you are in the event industry than this site is for you. Because of this, posting compelling content to 1516forever.com is a great way to connect with customers and to attract new ones.
eCity will create a profile and add you to the directory of 1516forever and manage your account.
ATHUNI
athuni.com is one of the newest and rapidly growing social site for the sports industry.
eCity will create a profile and add you to the directory of ATHUNI and manage your account.
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Social Media Creative
Stand out from your competetitors with social media creative
In social media networking sites, like Facebook, your company needs to build its presence . When eCity designs your social media page, we build an increase of awareness of your brand image and promote your business, it is essential that your social media page or facebook fan page be attractive and appealing. As a part of social media creative, we will design a custom page for your social media sites with photos videos, different fonts & colors, and background designs.
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Facebook Pay per Click
In order to attract more advertisers that are interested in using the revolution known as social networking to their advantage Facebook has started offering a brand new pay per click program. This program, called Facebook social ads, is a great way for advertisers to run targeted ad campaigns on one of the most popular, and active, social networking sites available today. The Facebook pay per click program is extremely affordable and fairly easy to use.
It is easy for someone who is new to pay per click programs to be fooled into believing that setting up a facebook advertiser account will guarantee a flood of quality traffic to their web site. What pay per click advertisers have to remember is the purpose of a pay per click program is not to drive random traffic to a web site. The purpose of a pay per click campaign is to bring targeted traffic to a web site that can be converted into customers or subscribers.
Facebook PPC Management is a great option for those that are new to the world of pay per click campaigns or for those that have not had very much success with pay per click campaigns in the past. A Facebook PPC Management company will be able to determine where you have been going wrong during your past pay per click campaigns and help keep you from spending money on a campaign that will not work. Using a Facebook PPC Management service will ensure that you get the most out of your Facebook pay per click campaign.
Facebook PPC Management The Details
At this point I am sure you are wondering how Facebook PPC Management works. For starters eCity will assign a dedicated account representative to help manage your Facebook pay per click campaign. This account representative will be available to help answer any questions you might have and will help you avoid the confusion and inconvenience that occurs when you have to talk to a new account representative each time a question needs to be resolved. The dedicated account representative assigned to help you during your Facebook pay per click campaign will be available for weekly or monthly meetings to discuss any concerns you might have or brainstorm ideas that can help further expand your campaign.
eCity will also help analyse the demographics and interests that will produce the best results. This will help increase the conversion rate of your traffic meaning a large percentage of web site visitors that are generated thanks to Facebook are actually purchasing your product or service and making your investment a good one. eCity will also provide you with daily email reports so that you can keep track of how many people are clicking your ads and how much money you are spending. No more worrying about being surprised by pay per click campaign costs at the end of the campaign.
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Facebook HtmlTemplates
Facebook templates available in this type are HTML-based templates, which means they're very easy to work with. Also, in this type we have designs for any kind of business project you may possibly want to present on Facebook.
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Facebook CMSTemplates
Turnkey CMS Facebook templates have an awesome admin panel and are automatically being hosted on provider's servers, which means your installation process will be simple and hassle-free.
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Facebook FlashTemplates
Facebook Flash CMS templates are perfect for using them as custom Facebook brand pages and what's even better about them is that they're powered by Moto CMS - the most feature-rich Flash content management system currently available out there!
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Blog Management
Just because social networking sites are growing rapidly doesn’t mean blogs are outdated technology. Blogs are more important than ever, because a blog helps connect a company to its customers and business partners. It provides an outlet for a company to establish a line of direct communication. Also remember that informative content from blogs can be recycled on email campaigns and company newsletters.eCity can help you set up your blog. If you wish, we can also manage your blog for you, writing articles and adding images.
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Newsletter Management
Professional Email Newsletter Management
Boost Sales and Customer Retention through Professional Email Newsletter Management
Celebrate email newsletter management success, without the brain-damaging, cat-herding, time-sinking feeling you get when faced with the work involved. eCity email newsletter management will help to open new sales channels and improve customer loyalty and retention.
With our professional, custom-designed newsletters, eCity is the right email newsletter management company for you.eCity Email Newsletter Marketing Concepts
eCity takes on the work of designing and distribution your email newsletter, freeing up your staff time. With minimal effort on your part, you will receive a polished and compelling email newsletter that shows immediate results. Here is your eCity 3-tier email newsletter marketing program:
- Email Newsletter Marketing – eCity takes a proactive approach with a well-established process that utilizes top designers, writers, editors and programmers to manage production of a high-caliber, regularly scheduled email newsletter.
- State-of-the-art Campaign Tracking Software – Our tracking software provides a send platform, but more importantly allows your organization to know which of your recipients are interested in your services by their unique actions taken.
- Email Newsletter List Growth Assistance – From Web signups to purchasing targeted email newsletter marketing lists, we assist you in building a database of prospects who want to receive your email newsletter, and measure their interest levels based upon actions taken.
Find out how your eCity email newsletter marketing will get you results.
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